A backlink is simply a link from one website to another. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking.

How does a backlink work?

The more backlink you get from the authoritative sites creates a positive effect on a site’s ranking and search visibility. There are many backlink provider for your website.

The Internet is a fierce and competitive field in which everyone wants their website to stand out among the millions of sites that exist out there; after all, more visitors to your website equals more sales, right?

However, having a presence on the Internet is not enough to guarantee the success of your site, online store or blog, since to achieve a good place in the results of user searches, it’s necessary to develop a specific strategy to optimize your site in order to achieve this goal.

Search Engine Optimization or SEO is the strategy you need to make your website appear in relevant searches by offering useful and interesting content for people who are looking for the products or services you sell. The perfect strategy!

However, doing SEO requires study and patience, since this is a complex subject with a good variety of technical terms, strategies, and practices, all necessary so that Google can “see” your site as suitable to appear in the top positions in its search ranking.

But don’t let that anxiety take you!

Whether you’re taking your first steps in the world of SEO, you want to expand your knowledge on the subject or you already have a website and want to improve your positioning in Google, in this super guide on SEO, you’ll learn everything you need to know about the subject. Are you ready?

What is SEO?

Search Engine Optimization consists of a series of optimization techniques and strategies that are applied to the pages of a website or blog to improve its positioning in Internet search engines, mainly in Google, since this is the most used in the world.

Ultimately, SEO is a digital marketing strategy to make your business stand out by gaining visibility on the Internet and therefore, more leads, customers, and sales.

This is achieved by optimizing web pages through the use of certain techniques that help improve their “attractiveness,” so that Google positions the aforementioned pages in the top positions of its search results.

Take into account that about 90% of Internet users who search on Google are only interested in the results that appear on the first page of the search engine.

This means that the main objective of doing SEO is to increase the volume of organic traffic to your web pages. In this sense, it should be noted that Google ranks web pages, not websites.

Although there are hundreds or even thousands of factors that influence to improve the positioning of a web page, there are two basic factors that are fundamental:

What are the types of SEO that exist today?

• Keyword optimization
• Loading time
• User experience
• Code optimization
• URL format

In this case, the search engine tries to provide a satisfactory result for a user searching for solutions to his problems in a certain region. For this, Google uses its local search algorithm, which prioritizes results in the region where the user is located.

For example, if you type “hotels”, “hotels near me” or something similar, Google will take your location into account when presenting the search results.

In this case, the search engine tries to provide a satisfactory result for a user searching for solutions to his problems in a certain region. For this, Google uses its local search algorithm, which prioritizes results in the region where the user is located.